Resume
Digital Marketing Specialist with 7+ years of experience across ecommerce, social media, paid media, and content strategy. Proven track record driving audience growth, campaign performance, and ecommerce sales across B2C, B2B, and SaaS brands.
Social Media & Digital Marketing Specialist
2024 – 2026
Social and content strategy for a pet-products brand serving consumer and wholesale audiences, supported by Meta Ads and performance analysis.
Founder & Digital Marketing Lead
2019 – Present
Built an ecommerce brand from the ground up, owning the connection between brand, content, paid media, customer journeys, launches, and sales.
Social Media & Digital Marketing
2023 – 2024
Product and educational communication for an ecommerce platform, with messaging aligned to acquisition stages.
Freelance Social Media Manager
Sep 2021 – Jul 2023
B2B social strategy, content, product photography, copywriting, and Meta Ads.
Brand & Social Media Collaborator
Ongoing
Branding, social media, creative direction, visual strategy, tone of voice, and AI-assisted creative workflows.
Spanish (native) · English (B2)
Meta Ads Manager, Metricool, Canva, CapCut Pro, Adobe Premiere, ChatGPT and AI creative tools. Intermediate email marketing and automations. Working knowledge of Google Ads.