All work
Consumer brand · Ecommerce
Acorde a Vos
Built an ecommerce brand from the ground up, owning the connection between brand, content, paid media, customer journeys, launches, and sales.
- Role
- Founder & Digital Marketing Lead
- Dates
- 2019 – Present
- Market
- B2C
- Company
- Acorde a Vos
240+
campaign-driven sales
21.67
peak ROAS
120%+
organic community growth YoY
Context & challenge
Build awareness, an engaged organic community, and a repeatable sales engine for a new ecommerce brand.
Objective
Turn brand attention into measurable ecommerce sales while developing sustainable organic growth.
Strategy
- Connect content, Meta Ads, email marketing, promotions, and product launches across the customer journey.
- Use sales and campaign performance to inform commercial decisions.
- Build the brand and community as long-term acquisition assets.
Execution
Ecommerce marketingMeta AdsContent strategyBrand strategyEmail marketingPromotions and launchesSales analysis
Role
- Owned marketing strategy and hands-on execution from brand creation onward.
- Managed paid and organic channels alongside ecommerce operations.
- Connected campaign performance with product, promotion, and sales decisions.
Takeaway
Owning strategy and execution connected marketing decisions with commercial outcomes.
Open to remote opportunities
Looking for a marketer who connects content with business results?
Spanish (native) · English (B2) · Based in Argentina