All work
Pet products · Ecommerce
Nuvole Mascotas
Social and content strategy for a pet-products brand serving consumer and wholesale audiences, supported by Meta Ads and performance analysis.
- Role
- Social Media & Digital Marketing Specialist
- Dates
- 2024 – 2026
- Market
- B2C and wholesale
- Company
- Nuvole Mascotas
1.7M+
views
single-month period
~869K
accounts reached
same single-month period
~625K
organic views
same single-month period
Context & challenge
Communicate to distinct consumer and wholesale audiences while improving the visibility and performance of the brand’s social presence.
Objective
Increase qualified reach and strengthen content and campaign performance across the brand’s digital channels.
Strategy
- Build social and content planning around B2C and wholesale communication needs.
- Combine organic content with Meta Ads support.
- Use performance analysis to guide campaign and content optimization.
Execution
Social media strategyContent strategyMeta AdsCampaign optimizationEcommerce communicationPerformance reporting
Role
- Led social and content strategy execution.
- Worked hands-on with Meta Ads and campaign optimization.
- Analyzed performance to inform ongoing marketing decisions.
Takeaway
Audience clarity and continuous performance review turn content volume into meaningful reach.
Open to remote opportunities
Looking for a marketer who connects content with business results?
Spanish (native) · English (B2) · Based in Argentina