All work
Ecommerce SaaS
ShopYa
Product and educational communication for an ecommerce platform, with messaging aligned to acquisition stages.
- Role
- Social Media & Digital Marketing
- Dates
- 2023 – 2024
- Market
- B2B / SaaS
- Company
- ShopYa
Context & challenge
Make an ecommerce SaaS product clear and useful to prospective users through social and educational content.
Objective
Support product understanding and acquisition with content aligned to the customer funnel.
Strategy
- Translate product value into accessible educational content.
- Align social communication with acquisition stages and user questions.
Execution
Social mediaContent strategyProduct communicationEducational contentAcquisition messagingFunnel communication
Role
- Developed social and content communication for the SaaS product.
- Created educational, acquisition-oriented messaging across funnel stages.
Takeaway
Clear educational content makes a technical product easier to understand.
Open to remote opportunities
Looking for a marketer who connects content with business results?
Spanish (native) · English (B2) · Based in Argentina